Monday, June 11, 2012

Ingram presentation shows the impact of eBooks on print book category sales

Publishers Lunch Deluxe reports on a presentation made by Ingram's Phil Ollila at last week's Publishers Launch Conference, which was held parallel with BEA. Perhaps the single most important slide in Olilla's presentation was this one, showing the impact of eBooks on categories of print book sales:
Ingramslide.jpg (728×546)
Sources: Publishers Lunch Deluxe and Ingram
The bubbles below the line are print categories that have decreased as eBook sales have grown; those above the line have grown along with eBooks. The size of the bubbles indicates the magnitude of growth or decline:
  • Fiction print sales have taken by far the biggest hit, followed by Business & Economics, Political Science, Self-Help, and to a lesser extent, House & Home. These are text-heavy categories that work well with today's eReaders.
  • The print categories that have increased tend to be image-heavy, including Art, Photography, Design, Antiques & Collectables and Architecture. Somewhat surprisingly, however, sales of Reference works, Bibles and Study Aids in print have also increased, even though they're text-heavy.
  • The obvious problem for brick & mortar retailers is that the most popular categories are the ones shifting the fastest to eBooks. Specialty stores focusing on art and related categories can work in some markets, but these categories aren't going to support independent booksellers in general.

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